A part of a website is the Meta-Tags. The Meta-Tags are the basis of the website and should reflect such content.
Meta-Tags are not just "plug n play". There are strict restrictions on the use of Meta-Tags and they must be adheard to.
If there is one thing that we could tell you would make the biggest difference on the search engine ranking of your site, it would be the Meta-Tags. If this is not do proper, then you virtually eliminate all possibilities of every getting the respect need from the search engines to succeed.
TMF Studios has a great grasp on how to yeild results and is always happy to discuss options with you.
The science of SEO