With 3,350,000 listings competing for this particular set of keywords, it is safe to say that how the site is optimized is very important.
The screen shot for this entry is less the 1 month after our initial optimization. Based on the competitiveness of the selected keywords, we have designed an optimization strategy for the site that we expect to take it far about its current listing of #19.
Before we started on this project, the site was ranked on the #14 PAGE, and we are already on page #2!